01
A little about you So we can group answers — totally optional.
Your role Founder / CEO Sales / BD Marketing Operations Engineering / Product Other
Company size 1–10 11–50 51–200 201–1000 1000+
02
How often does cold outreach hit your inbox or phone? Several times a day Daily A few times a week Rarely Almost never
03
Which channels reach you most? (pick any) The ones where you actually notice cold outreach.
Cold email LinkedIn DM / InMail Cold calls SMS WhatsApp Physical mail Events / IRL Mutual intro
04
If a stranger company wanted to reach you, which would feel least spammy? (pick any) Imagine you've never heard of them. What's the least intrusive opener?
Email Phone call LinkedIn DM SMS Physical mail / flyer Small physical gift Reception / colleague intro Event meeting None of these
05
What's your biggest frustration with cold outreach? Be brutal. We're trying to fix it.
06
Describe a recent outreach that made you cringe. Optional — but receipts help.
07
What would actually make you respond to a stranger reaching out? 08
If a company you'd never heard of wanted to start a real business conversation with you, how would you want them to do it? Forget what's normal. What would you actually appreciate?
09
Which of these would make you trust a cold outreach more? (pick any) Personal referral Mutual connection Real, specific research about me Short, clearly human messages Showing customer logos / proof Founder reaching out personally Something physical / memorable A small, no-strings gift
10
How do you feel about a company sending you a small physical gift as a first touch? Love it — feels thoughtful Curious — depends on execution Indifferent — focus on value Hate it — feels manipulative
11
Anything else? Wild ideas, missing tools, things you wish existed. Optional, but the gold usually lives here.
Submit answers → Anonymous unless you add your email. Free-form answers may be quoted anonymously in research summaries.