01 · The pitch
cakeleads.
Cold outreach, but everyone's smiling. 🎂
↓ scroll · or press →
02 · The problem
1%
That's your cold email reply rate.
Inboxes are graveyards. RIP your pipeline. 🪦
03 · The insight
🎂
People reply when there's frosting.
04 · How it works
Four steps. Zero awkward.
01
✉️
Send
02
🎂
They confirm
03
🚲
Cake delivered
04
🤝
Warm intro
05 · The number
Reply rate
0%
vs 1% cold email
★★★★★ Tested in Stockholm & Gothenburg
06 · Every door, every doormat
We don't quit after one cake.
Three tiers of sweet persistence. None of them feel like spam.
Curiosity-first
- 🎂 Cake invite email
- 📮 Flyer at home/office
Sweeter follow-ups
- 📞 Reception call
- ✉️ 3-day nudge
- 📱 SMS w/ cake code
Channel partners
- 🛵 Foodora/Uber piggyback
- 🏢 Infodesk handoff
- 🎁 Office surprise drop
07 · The frosting message
🍰
"Yes, we send cold outreach. So does everyone. The difference? Ours has frosting. And 57% of people reply."
08 · CakeCRM
The follow-up engine
Meet CakeCRM.
sent → sliced → signed.
Included in Bakery · 490 SEK/mo- 📦Know who opened the box
- 💬Know who replied
- 🔁Know who needs another cake
- 📈Track sent → sliced → signed
- 🎯Auto-suggest the next sweeter touch
09 · The boxes
Three boxes. One obvious choice.
you pick the tier · they pick the flavourBite
Warm hello
149 SEK
2 small pastries — cookie, brownie, mini-bun
Most picked
Slice
Real meeting bait
279 SEK
A real cake slice + coffee voucher
Showstopper
Close the deal
549 SEK
A whole small cake (4–6 pers) or premium gift box
Sugar-free, vegan & gluten-free on request — no extra cost.
10 · Pricing
Pay per cake. Or get the engine.
Taste
0 SEK/mo
- ✓5 boxes/mo
- ✓Basic tracking
- ✓30% box margin
Bakery
490 SEK/mo
- ✓Unlimited boxes
- ✓Full CakeCRM
- ✓3 team seats
- ✓Auto follow-ups
- ✓10% box margin
Atelier
1 490 SEK/mo
- ✓Custom-branded boxes
- ✓Dedicated baker lanes
- ✓API + Zapier
- ✓10 seats + CSM
11 · The pantry
We bake with the best.
Curated bakeries. Reliable last-mile. No mass-produced boredom.
Bakeries
DahlsBröd & SaltSteinbrenner NybergKrümelLocal cafés
Last-mile
FoodoraUberBoltAirmeePostnord
12 · The boomerang
☎️
And the recipient often calls back.
Inside every box: "send a photo, leave a review, or call to say thanks." That's another touchpoint — initiated by them.
13 · The ask
The ask
Become a co-founder.
We're looking for product, growth or B2B sales. Equity, vibes, unlimited cake.
cakeleads.com